Posted on Fri Sep 15 12:16:33 GMT 2017
It is one of the key performance indicators that can make or break your online business. The study carried out by Nielsen Norman Group identified 3 response times, and despite being published in 1993 it still offers the guidelines that each designer should follow. Find out more about ideal responsiveness looking at our summary below..
Oh, bliss! The feeling of instantaneous response - the user is likely to think it was them who caused the outcome, not the computer. The result of this swiftness is the user's full engagement. This level of responsiveness is crucial to support the feeling of direct manipulation, one of the key techniques in the area of GUI (graphical user interface).
The user is aware it is the computer that generates the outcome. However, this speed still guarantees the user's engagement and contentment making them believe that they are in control of the experience. Such responsiveness is synonymous with good navigation.
The users are likely to feel a certain level of restlessness. The longer it takes for the website to respond, the more unpleasant the overall experience will be. With each second, your users become more and more impatient and likely to discontinue using the website expecting even more difficulty when performing more complex tasks. A new client is sure to leave a slow site immediately.
It is crucial for your business to make sure your website responds as quickly as possible. When a business flow requires more time to be completed (typically more than 2 seconds) make sure your users are still engaged. A common remedy to the problem is a progress indicator or animation that will stimulate your users visually and offer a sense of progress being made right in front of your eyes.
We decided to carry out our own experiment testing the response time of randomly selected websites. The served that we used is located in Dublin, Ireland. In our experiment we waited for each website to load fully. However, we ignored the ajax calls.
The last few months showed us that the average response time for the randomly selected 1500 websites was 798ms (26567312 tests were run). The average time includes all server responses, the available and unavailable ones. When the incorrect responses were eliminated the average time amounted to 694ms (25226173 tests). The result is far from worrying but it must be noted that usually only the key hosting companies can provide such state-of-the-art services. Make sure that the company you decide to go with is able to offer top-notch network throughput and avoid temporary unavailability.
Start tracking your site's response time today with CULA. Click here to create an account.